The Simple 4 Step Strategy For Getting Traffic That Converts From Virtually Any Traffic Source

Most struggling internet marketers are desperate to get results, but they seem to share the same mistake.

They beach in sunset time on Mahe island in Seychellesdon’t use a SYSTEM that is designed to produce results on the traffic platform they are using.

So in this blog post I want to explain the simple 4 step strategy for creating an internet business that makes sales from almost any traffic source without the overwhelm.

1. Be In The Right Market.

I spoke with a man the other day on the phone who’d been trying for 5 years to have success online.

He was frustrated and ready to give up.

So, to find out why things weren’t working, I asked him what steps he thought he needed to take to build a successful internet business.

Without delay he said, “Well, first thing is I need to be in the right market. A market that has low competition”.

“Well, that’s where I think you’ve got it wrong”, I said.

“Really?”, he replied.

Yes. A market that has next to no competition probably means there’s NO MONEY IN THE MARKET

See beginners think the fastest way to make any kind of money online is to discover a market with next to no competitors so they can strike it rich. But in my experience, if there’s no competition in a market, there’s a damn good reason for it. It’s because NO-ONE is buying! (I learnt that the hard way, wasting years in a market where no one was buying).

The reality is, if you try and find a market with low competition, you’ll waste a lot of your time AND money trying to make it work.

So what kind of market do you move into then?

A mass market?

No – not initially. Although mass markets DO have lots of money rolling around they are too competitive if you’re starting out.

If you really want to create an online business for the long term then I’d encourage you to find a profitable niche market (I explain profitable niche markets and why they are so good at helping you build an internet business to replace your income here).

These types of markets have enough competition to be highly profitable, but not so much that they are impossible for a newbie to have success.

2. Sell a Product That Solves a BIG Problem.

Selling a solution to a problem is the EASIEST way to sell.

Every market has problems, worries, frustrations and concerns. Your job as a marketer is to find out what they are, and then present your prospects with a product / service that solutionSOLVES those problems.

For instance, in my craft market, most crafters complain that they don’t have enough TIME to craft.

This was their problem.

So to fix that problem, we created an ebook to help them craft more in LESS time.

The solution.

Now, this little 58 page ebook sells for $27.97 and it flies off the digital shelves. As I type this, it generates about $13,000 per month for our business (remember – that’s ONE ebook that we sell!). By the way, to discover the details of how I replaced my full time income in under two and a half years check out this free presentation I’m giving.

So make sure you sell products that fix problems for your market. And here’s a tip, the BIGGER the problem the more your market will be prepared to pay for a fix.

So when you’re creating an ad for your product make sure the copy of the ad reflects the markets PROBLEM and why this product / service is your solution.

The key here is to do your research, top really get inside the head of your market.

3. Make More Than One Offer.

It’s easier to sell more products / services to an existing customer than to go and spend money finding a NEW customer.

So if you are driving paid traffic to one offer then you should have an upsell or other offer to present them with as quickly as possible. Mc Donalds are a perfect example of this with the, “would you like Fries with that?” mentality.

Learn Mc Donalds Style Marketing! It'll Help You Become Profitable!

Learn Mc Donalds Style Marketing! It’ll Help You Become Profitable!

Let’s do some math:

You sell an ebook for $17. Your sales page converts at 1%.

Lets say you spend $20 driving traffic to the sales page for your offer, at .30 cents per click.

Then that means we got 66 clicks to our sales page and no sales.

In order for the page to make a sale at a 1% conversion then we’d need to spend $40 (double our original budget) and get 136 targeted clicks.

Now – we’ve spent $40 on traffic and made 1 sale for $17 means we are out of pocket $23!

HOWEVER, by offering more than one product we can turn things around pretty easily.

If we offered a $47 video course as an upsell to customers then look at what happens…..

Let’s say we spend $100 on the traffic (with the same cost per click and conversion rate).

So we now have 666 clicks going to the sales page. At a 1% conversion rate on our front end offer, that equates to 6 sales of $17.

This equals $102.

We have broken even….JUST.

But if out of those 6 new customers, 40% of those bought our upsell video course at $47, then that is an additional $94.

So, simply by offering more than one product, we are now making $196 revenue. Our ad spend is $100.

Guess what – we just made $96 profit.

This is why having a sales funnel to make the most out of each customer is CRITICAL to a profitable internet business.
Then what do you do with the profits? Re-invest of course, to buy more traffic and get even more profitable.

In fact, creating a simple sales funnel is so powerful, doing it alongside four other strategic things was the only way I was able to build a 25k per month business in 2 and a half years.

4. Refine Your Targeting To Increase Your Profits.

A common mistake most marketers think is that the BIGGER the audience they target, the more chance they have of making a sale.

This is like flushing $20 bills down the toilet.

Find Your Core Target Market and Advertise To Them!

Find Your Core Target Market and Advertise To Them!

EVERY market has a “target demographic”. This is a core group of people generally defined by age, relationship status and gender that are most likely to buy your product.

So the first thing to do is make some assumptions about your target audience. Are they female skewed? What age group would they be in to need / desire your product?

You can also use something like Facebook’s insights tool to dig a little deeper and find out more about your target audience.

For instance, if you had a product teaching pre natal mothers how to do yoga then it’s fair to assume the target demograph of these people would be:

  • women
  • aged 20 – 45

So setting up a Facebook campaign targeting these women would result in a much better ROI than if we also decide to target women in their 50’s and above and men! (remember we are selling a pre natal yoga product).

This is why sending traffic to a smaller more targeted audience is almost always a better option than going for big audience reach (that isn’t targeted).

In fact, the traffic I drive to my craft site is so highly targeted and specific, it’s how I’m able to make hundreds of dollars a day in automated income. Once you can drive targeted traffic you just need to apply these other core principles that I talk about here to start seeing BIG results.

Most PPC platforms have a report function. Using reports and conversion tracking is critical to defining your target audience.

When I’m running a campaign I will jump into the reports every 2 – 3 days and have a look at the most responsive age groups and genders as far as clicks and conversions go.

If I see a gender or age group under performing compared to the others in the campaign then I will simply turn them off. This is the process of optimization, and something you should always be focussing on with your paid campaigns.

Over time, a fully optimized campaign should be waaaaaaay more profitable than when you first started the campaign!